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PROFILE
Digital Content Writer/Producer. Expert Storyteller. Former CBC, CTV, Global News journalist. Led digital media communications at University of Toronto (OISE), the City of Toronto (Pan Am Games) and University Health Network (UHN). Freelance writer. Fitness instructor.


JOURNALIST/WRITER
Freelance (Various), 2012-2019

  • Pitch and write timely, relevant and engaging stories for media outlets including the Canadian Press, Yahoo News, Canadian RunningOxygen Fitness, Ryerson University Alumni magazine, The Montreal Gazette and more
  • Write for all formats: features, short articles, text for video, web/social media content, corporate communications
  • Excellent writer, strong interviewer and researcher, uphold highest standards of journalistic excellence
  • Experience managing social media accounts (Facebook, Instagram, Twitter, LinkedIn)
  • Skilled in Photoshop, Final Cut Pro (video editing), Word Press, various software/CMS
  • Positive working relationships with all sources and publications
  • Highly organized, strong attention to detail and deadline-driven

COMMUNICATIONS – OISE/UNIVERSITY OF TORONTO
Associate Director of Communications (Former Coordinator), 2016-2018

  • Lead digital storyteller across OISE’s digital and social media platforms
  • Planned, created and executed compelling, multi-platform content
  • Ensured all content met organizational goals and objectives
  • Proactively identified and leveraged unique opportunities for growth/brand exposure
  • Managed editorial calendar, led content meetings
  • Coordinated content promotion with various stakeholder groups
  • Strong interpersonal skills, highly organized, strong attention to detail
  • Skilled in CMS, Photoshop, Final Cut Pro, basic HTML, SEO, various software

SENIOR COMMUNICATIONS ADVISOR – DIGITAL MEDIA
Senior Communications Advisor, City of Toronto – Pan Am Games, 2014-2015 (contract)

  • Led development/implementation of City’s Editorial and Digital/Social Media Strategy
  • Grew web traffic by 500%; led City’s first ‘trending’ Twitter campaign; pitched, launched and developed new City social platforms
  • Managed editorial calendar, assigned daily coverage
  • Proactively identified/leveraged opportunities for growth
  • Digital writer/producer/editor on promotional content featuring high-profile stakeholders including Mayor John Tory and Olympic athletes
  • Presented reports on content optimization to senior management
  • Resourceful, innovative, excellent problem solver, positive team player

DIGITAL MEDIA ADVISOR
Digital Media Advisor, University Health Network, 2012-2014

OLYMPIC GAMES & NEWS MEDIA
Senior Writer, CBC Sports.ca, 2008-2010

  • Member of exclusive team of writers covering the 2010 Vancouver & 2008 Beijing Olympics
  • Wrote features/hard news stories; Interviewed athletes, coaches, sports analysts
  • Proficient in EPT, I-News, Word Press, Photoshop, social media platforms
  • Wrote/produced ‘Olympic Life’ video features for Sports Weekend host Scott Russell

Web Writer/Producer, Global News – Montreal, 2010-2011

  • Managed, produced, wrote and edited timely, engaging digital content
  • Produced cross-promotional, multi-platform content for national & regional sites
  • Coordinated daily content with web producers across the country
  • Worked in both English and in French

CTV Writer/Producer, 2010 (contract)

  • TV reporter (“Power of One” features), Web Producer, CTV Montreal, 2010-2011


COURSES/INTERESTS

  • Spin instructor, Goodlife Fitness, 2018-present
  • Fitness Instructor Specialist certification, CanFitPro, 2015-present
  • Schwinn Cycling certification, 2017
  • Toronto Sports and Social Club, 2012-present
  • French, Level IV, University of Toronto, spring 2016
  • Photoshop, OCAD; Video for Web, Web Analytics, George Brown College, 2013-2014
  • French at McGill University, Dawson College, George Brown College, 2009-2011

EDUCATION & AWARDS

  • Master of Arts in Journalism, the University of Western Ontario, April 2007
  • Joan Mead Memorial – CBC Sports Award, 2007
  • CTV Globemedia Fellowship, the University of British Columbia, 2006
  • Winner of three Metroland editorial awards, 2001-2002
  • Bachelor of Arts, Honours, the University of Guelph, June 2003